The Footy Fest at Legion Field in Delhi, NY kicks off Saturday Oct 11th!

There’s a new kind of football culture taking over America — and it’s not happening in stadiums. It’s happening on fields carved into mountain valleys, in post-tournament parties on Brooklyn piers, and in communities that treat a weekend tournament like a festival of sport, travel, and connection.

That’s Footy Fest — NYC Footy’s annual pilgrimage to the Catskills. Each year, 400+ players and their personal fan clubs make the trip to Delhi, NY, in the Great Western Catskills for a weekend that’s part tournament, part community retreat, and a fully immersive social experience.

It’s where soccer meets culture, and where brands that want to make an impact within the recreational soccer community meet real people doing what they love.

A Culture You Can’t Fake

Soccer has quietly become one of the most powerful lifestyle movements in the U.S. — and not just because of the pros. Across cities like New York, Austin, and LA, adult rec leagues are exploding. Players aren’t just showing up to compete; they’re showing up to connect, travel, and live the global game locally.

Footy Fest is the ultimate activation— a weekend where community and competition meet IRL. For brands, that means an audience that’s:

Diverse, active, and connected — spanning young professionals, creatives, and community leaders.
Experience-first — more interested in stories than status.
Social by nature — sharing every goal, sunset, and sponsor backdrop across platforms.

The Footy Fest community is full of who brands need: the kind of person who brings the same energy to a pickup match as they do to a pitch in the Catskills — and the kind of person brands are trying to reach everywhere else.

The Footy Fest Effect

What started as a local player getaway has turned into an ecosystem of experiences.
At Footy Fest, partnerships don’t just live on banners — they live in moments. For Footy Fest 2025, the following partners have

Best Day Brewing, so our players can enjoy some cold NA beers during Sober October
Mack Weldon, so our champions have that warm feeling inside knowing they’re wearing limited-edition hoodies.
Waterloo to add a little sparkle to the shine that is seeking out a refreshment in the Catskill sun.
El Buho, Lucky Energy, and Dumbo Moving to create a relaxing and refreshing experience where the flow of movement finds a way to make this the best day in Footy’s calendar.

These aren’t sponsorships — they’re stories. And they work because they’re woven into the culture, not plastered over it.

Why Brands Are Paying Attention

The global soccer tourism market is projected to exceed $1 trillion by 2030, with travel tournaments and community events driving a massive share of that growth.
Footy Fest sits at the intersection of that boom — a growing platform where players escape the city, local economies thrive, and brands authentically connect through experience.

As the 2026 World Cup approaches, America’s relationship with soccer is only getting deeper — and more diverse. Footy Fest represents the heart of that shift: grassroots, global, and grounded in connection.

Time to Join In

If your brand wants to connect with a community that’s passionate, purposeful, and playful — come talk to us about our full plate of tournaments coming up to close out 2025 and kick off 2026.

Footy Fest isn’t just a weekend; it’s a movement built around the beautiful game and the people who make it beautiful. We hope you can join in on the fun.