ACTIVATE WITH THE NATION’S LARGEST PARTICIPATION SOCCER LEAGUE

Bringing communities together for brands, companies and industries with event activations, branded content, custom soccer tournaments, and more.

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“Consumers are more likely to trust brands that sponsor sports than any other form of advertising, except recommendations from people they know.”

- Nielsen

As the nation’s largest soccer league, The Footy League has perfected the art of executing high quality, memorable soccer experiences. Brands can partner with TFL and leverage Footy’s authentic engagement and community expertise to drive brand loyalty.

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Iconic, trend-setting brands partner with NYC Footy for impactful engagement

  • Waterloo

    Waterloo's partnership with NYC Footy has been a tremendous success. From unique, engaging social content to brand integration at tournaments, NYC Footy provides a 360° approach to product trial and awareness. Their knowledge of soccer, their friendly staff and creativity have made them a great partner, and we’re excited to continue building on this momentum together!

  • KOTN

    KOTN Cup event in partnership with NYC Footy resulted in the most brand mentions for a single KOTN event in 2024 so far.

  • Mack Weldon

    Mack Weldon's partnership with NYC Footy not only helped us tap into a new & relevant audience, but drove strong customer acquisition and tangible sales results.  The custom discount code we provided for NYC Footy's audience saw +97% higher redemptions and generated +140% higher total sales than our benchmark for partner codes.

  • Old Parr

    Old Parr Whisky is a proud sponsor of NYC Footy as it connects players of different backgrounds in this dynamic city through the passion of fútbol, a sport that Old Parr has deep roots in. NYC Footy not only shared our goals to celebrating the Golden Moments of fútbol but celebrating them no matter the level you may play at. Old Parr is looking forward to continuing our partnership with NYC Footy and growing alongside the Footy Family!

Why Brands and Media are Flocking to Soccer

Soccer is exploding in the US

Soccer is the fastest growing team sport in the United States. While major sports like basketball and baseball are seeing record declines in viewership, soccer is soaring.

Nearly 10% of Americans site soccer as their favorite sport, up nearly 300% since 2004.

Soccer attracts the most diverse group of players and fans

Soccer boasts the youngest, most diverse and tech savviest fanbase amongst all major US sports, with over 50% of fans under the age of 45 and 40% are people of color and ranks as the most popular sport amongst female athletes and fans.

Plus, soccer fans spend more than any other sports fan in the United States.

*Sports Business Journal

Soccer unites communities for brand engagement, team off-sites and iconic industry events

Brands looking to engage the soccer community for greater awareness, companies looking to provide a way for employees to build chemistry and strengthen team dynamics or industries looking to bring creativity to their members can all benefit by custom tournaments or events.