The Cost of Living Classic: A Clinic in Team Collaboration
The Cost of Living Classic uniting New Yorkers in a way only soccer has the power to do.
In a city that never stops moving, grabbing people’s attention — let alone bringing them together — is no small feat. And yet, this past weekend, soccer did what it does best — it cut through the noise.
The Cost of Living Classic wasn’t just another tournament produced by NYC Footy. It was the result of long term brand awareness and impactful collaboration, the kind that turns an idea into something people can feel, kick, throw, and of course, run with.
When the Zohran for NYC campaign set out to create an event that could reach players from all five boroughs and remind us of what community really means, NYC Footy was the natural choice to bring that vision to life. Why? Because NYC Footy has spent over a decade developing our player experience to make it as diverse as the city itself — team captains and individual players from every corner of New York, united by a game, and empowered by one another on and off the field.
Maimonides Park in Coney Island: An epic destination for the 1st ever Cost of Living Classic.
The result:
32 teams representing all five of NYC’s boros engaged in friendly 5v5 displays of sportsmanship. Spots filled less than an hour after Zohran for NYC’s announcement through social channels.
Over 2,000+ fans we in attendance at Maimonides Park in Coney Island, a stadium created to celebrate professional baseball’s return to Brooklyn, and will now forever be linked to footy lore.
One pivotal turning point in soccer’s pop culture zeitgeist. The Cost of Living Classic went beyond championship champagne pours. On the field, strangers became teammates. Off the field, conversations turned into connections. Soccer became the bridge — between neighborhoods, viewpoints, and experiences that don’t often meet in the same place.
It’s not an official NYC Footy Tournament without a team photo shot
Spread the word: NYC Footy knows how to create that championship feeling!
In a city as vast and fast-paced as New York, moments of collective pause are rare. But in the case of The Cost of Living Classic — a day spent outdoors embracing the artistic placement of a ball in the back of a net managed to create an everlasting moment.
The Cost of Living Classic proved that when organizations collaborate with intent, and when soccer is the platform, engagement doesn’t have to be forced — it happens playfully.
That’s the power of the game. And in New York, that’s saying something.
NYC Footy’s experiential expertise includes custom tournaments, corporate leagues, and community-based events that celebrate our dynamic game.
To learn more, visit nycfooty.com or reach out at [email protected]